- Jap Chou Teng (1101109552)
- Loke Kah Yee (1101109747)
- Ng Boon Yi (1101109244)
- Sallyn Li Yen (1101109745)
- To make shopping an important tourism product
- To increase foreign exchange earnings
- To create Malaysia's own shopping seasons
- To make Malaysia Asia's No. 1 shopping destination
- To be one of the leading international shopping destinations
Suria KLCC is also known as Kuala Lumpur City Centre, which located at the foot at the Twin Tower. Suria KLCC opened on 8 of May 1998, 6 floors; with 93,000sq m. Suria KLCC comprises of 88 storey PETRONAS TOWERS, 6 level Suria Mall with 150,000 sq.m. of shopping centre, 49 storey of Menara Maxis, 30 storey of Menara Eso and so on.
Besides, Suria KLCC is also Malaysia's premier shopping destination. KLCC features mostly foreign luxury goods and high-street labels. Its attractions include an art gallery, a philharmonic theater, an underwater aquarium and also a Science centre. It offers an array of goods and services to please and pamper the needs of shoppers, which from fashion, entertainment, arts & culture to local delicacies and international gourmets.
Attraction
The AQUARIA at KLCC is designed to be the next generation aquarium that showcases exceptional education and entertainment elements. The adventure comprises of Malaysian terrains which covers the mountainous range to the coastal areas and marine ecosystem.
Visitors are transported via the moving walkway into the deep blue sea where all the excited begins. Diving with sharks is for the adventurous hearts and the “Weird and Wonderful” is housed in an underwater scientific research station. It’s an all in one biological fun filled activity to make education, marine research and entertainment a lasting, meaningful and fun experience.
GALERI PETRONAS promotes the development and preservation of art by providing the gallery as a venue for art displays, sponsoring documentations and publications on mainly Malaysian art, establishing a resource centre on art within the gallery to encourage research, hosting local and foreign artists as resident artists at the gallery to encourage exchanges and dialogues, and organising public programmes to promotes appreciation and understanding of art.
What Type of Target Audience?
Prestigious Audience
This type of audiences are basically more into Business and Trading around the local and international professionals, delegates, trade visitors attending or hosting conferences with high disposable incomes or even those who work within the precinct, business travelers attending meetings within the vicinity.
Leisure and Cultural Audience
We could find and even be one of them of this audience as in such local & international tourists, general recreation visitors and those attending special events.
Wealthy and Prosperous Audience
The shopping outlets at KLCC are those houses mostly luxury and fashionable shops such as Louis Vuitton, Moschino, Prada, Hugo Boss, Karen Millen, Emilio Pucci, Burberry, DKNY, Jimmy Choo and many branded outlets which may attract teenagers, adults, elderly and perhaps senior citizen. The range of age is within 17– 75 years old who audiences are much wealthy type.
Learning Audience
Target audience in within 9 – 17 years who are still a school student is about to gain knowledge or discovering the art and science into those Art galleries and Science Discovery Centre which basically helps them in their future understands.
